How does ArchiPro search work across the platform?

How search works: 

When a user searches on ArchiPro, the algorithm ranks and surfaces content - products, professionals, projects, and articles, based on how closely the content matches the search term. The closer the match across high-priority attributes, the higher the ranking.

Every piece of content on ArchiPro has attributes: fields that describe what it is. Each attribute carries a weighting, a measure of how much it influences search ranking. Higher-weighted attributes have more impact on where content appears in results.

Attributes are ranked in priority order below. Content with accurate, complete data across all of these will consistently outperform content with gaps.

What are some of these attributes? (in priority order)

Note: ArchiPro also applies machine learning signals that improve results over time. Not all ranking factors are disclosed, this protects the integrity of results for end users.

Search Scope by Page Type

The search bar returns different content types depending on where the user is browsing:

• Home page — returns products, professionals, projects, and articles
• Any /product page — returns products only
• Any /project page — returns projects only
• Any /professional page — returns professionals only

How to Improve Your Discoverability

There are three direct levers available to every professional and supplier on ArchiPro. Each one compounds with the others — the platforms rewards completeness.

Search Tags

Each product, project, professional profile, and article can have up to five search tags. These are among the highest-weighted attributes in the algorithm and should be chosen deliberately.

The right tags are the words your customers actually use, not industry jargon, not broad categories, but the specific terms someone would type into a search bar to find exactly what you offer.

How to choose your tags:

• Think from the customer's perspective, what would they search for to find this specific product or profile?
• Use your primary category as one tag (e.g. 'Rugs' for a rug supplier)
• Include material, style, or use-case terms where relevant (e.g. 'wool rug', 'outdoor rug', 'hallway runner')
• Avoid duplicating your title - the title is already indexed separately
• Review and update tags periodically as your product range or services evolve

Ensure search tags are added to your Profile Details as well as to individual products, projects, and articles.

Attribute Completeness

The more accurate attribute data you provide, the more discoverable your content becomes, both in search and in category filters. Optional fields are worth completing: the product development team is actively expanding category-level filters that draw on less common attributes, and content without that data will be excluded from those results.

• Complete every attribute field available, including optional ones
• Ensure data is accurate as inaccurate attributes can cause your content to surface for irrelevant searches
• Check your content periodically as new attribute fields are added to the platform 

The key advice we can share with you is focus on your content. 

What Not to Do

Avoid artificially manipulating your content to rank higher. Specifically:

• Do not alter product names, project titles, or your trading name to insert keywords
• Do not use special characters in titles or names as these disrupt indexing
• Do not keyword descriptions, write for the reader, not the algorithm

The algorithm is designed to identify and deprioritise manipulation. Content that serves the genuine interests of users consistently outperforms content optimised for search alone.

Content Quality Standards

Search ranking is not purely mechanical. ArchiPro's algorithm rewards high-quality content. Before publishing or reviewing any product, profile, project, or article, apply the following standards.

Substance and Accuracy

• The content provides a complete, accurate description of the product, business, or project
• Descriptions go beyond the obvious, they offer context, use cases, or detail that a customer would find genuinely useful
• Titles and headlines are descriptive and specific, not vague or sensationalised

Presentation

• There are no spelling or grammatical errors
• Content appears considered, well-produced and presents your business in the best light
• Images are high quality and accurately represent what is being shown

Relevance and Differentiation

• The content provides clear value relative to comparable listings on the platform
• The content exists to serve the interests of potential customers, not to game ranking
• You would be comfortable seeing this content published in a premium architecture or design magazine

Comparative questions 

• Does the content provide substantial value when compared to other pages in search results?
• Does the content seem to be serving the genuine interests of visitors to the site or does it seem to exist solely by someone attempting to guess what might rank well in search engines?

Our team is always on hand to offer support and guidance if you need it.