Dive into your audience on ArchiPro, and watch our Audience Insights webinar on demand.
You’ve likely seen the growing analytics tools, but beyond the traffic numbers and session counts, the real story is in the journey.
Here’s what we’re seeing:
1. The Decision Journey Is Long — And Shared
Success doesn’t come from just engaging one decision-maker. Builders, architects, and financial stakeholders each play a part. Specification decisions are shared, and substitution is real. Understanding who’s influencing what — and when — is key. Learn more about the Audience Report.
2. Architects Are Power Users
This audience isn’t browsing casually. They're diving deep into project pages — often viewing 10+ pages per session. They’re engaging with content over time, and clicking through to supplier websites when the right product catches their eye.
3. Multi-Pillar Visibility Matters
Articles, projects and product pages all drive value. Users who engage across multiple content types are up to 20x more likely to convert. Having your brand active across multiple touch points increases both visibility and trust.
4. Downloads Signal Intent
Specs and technical downloads are one of the strongest conversion signals on the platform. When available, they’re being used — especially by architects and designers. If you haven’t uploaded yours, now’s the time.
5. ArchiPro Pixel Shows the Whole Picture
ArchiPro Pixel can track downstream website activity and identify returning users — even if their later sessions come from organic or paid channels. It helps fill in the gaps that Google Analytics might miss, giving you a clearer understanding of performance.
Final Word
We’re seeing genuine demand. The right audiences are showing up — and their behaviour reflects real commercial intent. The more active and visible your content is, the more of that intent you’ll capture.
Want to see what this looks like for your own profile?
Talk to your Strategic Partnerships Manager and explore your audience data in detail.