Advertising Guidelines

This article summarises ArchiPro's advertising guidelines.

1. Design Aesthetics:
  • Ads must align with our platform's overall design aesthetics, which are characterized by a clean, modern, and minimalist style.
  • Use of bold, bright, or overly flashy colors that could disrupt the user experience is discouraged.
2. Color Palette:
  • Ad designs should incorporate colors that complement our platform's established color palette. Use of clashing or highly contrasting colors is not allowed. Show examples of preferred colour schemes.
  • Maintain a harmonious color scheme that doesn't distract or overwhelm users.
3. Typography:
  • Use legible and professional typography in ad creatives. Avoid excessive use of decorative fonts that may hinder readability.
  • Text size should be appropriate for the ad's context and should not dominate the visual space.
4. Imagery and Graphics:
  • Images and graphics should be of high quality and relevance to the ad's content. Avoid pixelated or distorted images.
  • Ensure that imagery aligns with our platform's brand values and resonates with our target audience.
  • Only static imagery allowed
5. Tone and Messaging:
  • Ad content and messaging should be respectful, inclusive, and non-offensive.
  • Avoid sensational or misleading language that could confuse or mislead users.
6. Content Restrictions:
  • Ads must not contain explicit, adult, or offensive content.
  • Promotional material should be accurate and not make false claims about products or services.
7. Ad Placement:
  • Ads should not disrupt the user experience or obstruct important platform content.
  • Maintain a balanced distribution of ads to ensure they do not dominate the platform's interface.
8. Mobile Responsiveness:
  • Ad creatives must be optimized for various device sizes to ensure a seamless experience across desktop, tablet, and mobile.
9. Copyright and Trademarks:
  • Advertisers are responsible for obtaining necessary permissions for copyrighted materials and respecting trademark guidelines.
10. Review and Approval:
  • All ads will undergo a review process to ensure compliance with these guidelines before being approved for display.
  • Ads that violate these guidelines will not be approved and may be subject to further action.
11. Feedback and Revisions:
  • If an ad is not approved, the advertiser will receive feedback outlining the reasons for rejection and suggesting possible revisions.
12. Continuous Improvement:
  • We reserve the right to update and refine these guidelines to better align with our platform's evolving design and user experience goals.