Advertising
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      1. ArchiPro Knowledge Base
      2. Marketing
      3. Advertising

      Advertising Guidelines

      This article summarises ArchiPro's advertising guidelines.


      1. Design Aesthetics:
      • Ads must align with our platform's overall design aesthetics, which are characterized by a clean, modern, and minimalist style.
      • Use of bold, bright, or overly flashy colors that could disrupt the user experience is discouraged.
      2. Color Palette:
      • Ad designs should incorporate colors that complement our platform's established color palette. Use of clashing or highly contrasting colors is not allowed. Show examples of preferred colour schemes.
      • Maintain a harmonious color scheme that doesn't distract or overwhelm users.
      3. Typography:
      • Use legible and professional typography in ad creatives. Avoid excessive use of decorative fonts that may hinder readability.
      • Text size should be appropriate for the ad's context and should not dominate the visual space.
      4. Imagery and Graphics:
      • Images and graphics should be of high quality and relevance to the ad's content. Avoid pixelated or distorted images.
      • Ensure that imagery aligns with our platform's brand values and resonates with our target audience.
      • Only static imagery allowed
      5. Tone and Messaging:
      • Ad content and messaging should be respectful, inclusive, and non-offensive.
      • Avoid sensational or misleading language that could confuse or mislead users.
      6. Content Restrictions:
      • Ads must not contain explicit, adult, or offensive content.
      • Promotional material should be accurate and not make false claims about products or services.
      7. Ad Placement:
      • Ads should not disrupt the user experience or obstruct important platform content.
      • Maintain a balanced distribution of ads to ensure they do not dominate the platform's interface.
      8. Mobile Responsiveness:
      • Ad creatives must be optimized for various device sizes to ensure a seamless experience across desktop, tablet, and mobile.
      9. Copyright and Trademarks:
      • Advertisers are responsible for obtaining necessary permissions for copyrighted materials and respecting trademark guidelines.
      10. Review and Approval:
      • All ads will undergo a review process to ensure compliance with these guidelines before being approved for display.
      • Ads that violate these guidelines will not be approved and may be subject to further action.
      11. Feedback and Revisions:
      • If an ad is not approved, the advertiser will receive feedback outlining the reasons for rejection and suggesting possible revisions.
      12. Continuous Improvement:
      • We reserve the right to update and refine these guidelines to better align with our platform's evolving design and user experience goals.