Your customer enquiries are an important opportunity to convert customer interest into sales.
Best practice for responding to enquiries:
For an effective response, we'd highly recommend that you include the following at a minimum:
- Thanks for the enquiry
- Response to their question
- Quote attached if requested
- Supply contact details or a website URL should they require further information
- Your business's unique selling point—why should they choose you? (Many users may be enquiring with multiple product suppliers.) This is your opportunity to close the sale.
A great example of how you can respond to a generic customer enquiry is below:
"Hi <Customer Name>,
Thanks so much for your enquiry.
Here's a link to the relevant product page on my website which includes pricing and specs: (insert relevant URL link).
You are also welcome to visit us in your local showroom—view our locations here: (insert relevant URL link to your contact/locations website page).
We know that investing in high-quality outdoor furniture means that it can withstand the elements here in New Zealand, so we make it easy by using state-of-the-art materials in all of the outdoor furniture we sell.
We look forward to helping you with your project."