Objective
ArchiPro provides you the unique opportunity to talk directly to homeowners or professionals actively engaged in the building process and have a significant impact on their decision making process.
Our dedicated EDMs allow you to control the timing, target audience and messaging, ensuring you have 100% share of voice.
This means you can communicate exclusively with our most-engaged subscribers.
Our dedicated EDM production process
ArchiPro’s content team works to a two-month EDM production timeline. Here’s a breakdown of what happens across each month, along with the key information you need to know.
Preparing for the EDM
You will hear from your Client Manager to organise a briefing meeting, to discuss your dedicated EDM. In this meeting, you will be able to bring any questions you may have and your CM will take you through the process and what content is required from you to ensure you have a good understanding.
Briefing in your EDM
Post briefing meeting, your CM will send you our EDM briefing form. This is a step by step online form for you to easily send through all content required.
In order to ensure you are meeting our brand guidelines, as well as having the best chance of success for your EDM, please carefully read the tips at each step, within the form.
Our Campaign Manager, who manages our dedicated EDMs will then review your submitted briefing form. They will be ensuring that all guidelines are met and may also make edits to content to ensure the best results.
EDM Design
Once content is reviewed and approved by our Campaign Manager, they will then pass this on to our design team, who will then create the EDM, according to your chosen template selections made on the briefing form.
Review Process
You will receive a proof of our EDM to review, a month prior to your scheduled EDM going live, by your Client Manager.
This proof will be your first look at how the content looks altogether. You will be able to review imagery, CTA’s and copy and send any feedback to your CM.
Once your feedback is received, your CM will pass this on to the Campaign Manager, who will flag any issues. If there are no issues, the feedback will be passed on to design to make the amendments and a revised design proof will be sent to you.
You have a limit of two rounds of feedback for your EDM, so please ensure you review carefully and feel free to request a meeting to talk through the design with your CM if required.
Once you have signed off the design proof, no further changes can be made.
Coding your DEDM
The approved design proof will then be passed on to our CRM team, who will work on coding the EDM. They will use the URL links you would have provided in your briefing form, so please ensure these are correct.
A coded test will then be sent to you for review, where you can test all URLs and see what the user experience will be like for our readers.
You have a limit of one round of feedback for this portion of the EDM, so again, please ensure you review carefully and reach out to your CM with any questions.
Your EDM must be signed off atleast one week prior to the live date, unless otherwise approved by your CM. Any later than this, there may be delays to your send.
Sending your DEDM
Your approved EDM will be scheduled to send on your booked date at 10am, to the audience you have selected. If you are unsure pon your send date and/or the audience booked, please reach out to your CM.
Once scheduled, no further changes can be made.
Post-send
Our Campaign Manager will put together a post-campaign analysis, one week post-send.
The report will look at how well your EDM performed and this will be sent to you by your Client Manager, once complete.
Any questions? Ask the team!
If you have any further questions about the dedicated EDM production process, please contact your client manager. They will be able to answer any of your questions.