Social Channel Performance
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      3. Social Channel Performance

      Instagram advertisements

      ArchiPro Instagram advertisements are a great way to increase brand awareness for your products and services.

       

      Instagram Ads is where you will find the results for your targeted Instagram ads. Due to the limited data available from Instagram’s API, the metrics (shown below) are fewer than what is provided through Facebook. 

       

      1. Funnel overview


        1. A preview of your Instagram advertisement can be seen by clicking on View Ad (1a). 
      • Ad impressions—when a user sees your ad on Facebook.
      • Unique reach—unique users who have seen your ad.
      • Clicks—the number of total clicks that your ad receives.
      • Likes, Comments and Shares—an aggregation of the same Likes, Comments and Shares that are seen on Facebook.