How do ArchiPro marketing solutions work for your brand?

We start with your communication objective and the audience you need to reach. We then develop the right story and distribute it through the ArchiPro ecosystem.

Our publishing capability helps explain your brand. Editorial, film, guides and campaign content can show where a product is used, what problem it solves and why it should be considered.

The platform supports the next stage of research. Someone who discovers your brand through a campaign can continue into your products, profile, connected professionals, projects and related articles.

Some will be ready to make an enquiry or take another action, such as visiting your website, saving content, downloading product information or continuing to explore your range on ArchiPro.

Content may be distributed through ArchiPro editorial, onsite placements, email, organic social, paid social and platform discovery.

Meta is one of the channels ArchiPro may use to place content in front of relevant audiences.

Your package covers the complete ArchiPro Marketing Solution. We do not operate as your Meta agency or allocate a separate Meta budget within the package. Media spend and management are part of the overall delivery, alongside content production, editorial, email and onsite distribution.

We use channel-level data to manage and improve the campaign. It represents one part of the wider activity and should be considered alongside the results delivered through the rest of the ArchiPro ecosystem.

This is how a publishing partnership typically operates. You are buying the content, access to the publisher’s audience and an agreed level of delivery. ArchiPro manages the channels and resources used to achieve it.

Your search and social campaigns may generate an immediate response from people who already know what they are looking for.

ArchiPro supports the longer research journey. We help your brand become known, understood and considered before someone is ready to make direct contact.

This happens by connecting your brand with relevant products, professional profiles, projects and editorial content within ArchiPro. Your existing marketing and ArchiPro activity can work together, with each supporting a different stage of the customer journey.

ArchiPro guarantees the agreed total landing-page views across the campaign. The guarantee does not apply separately to Meta, email, onsite placements or any other channel.

This allows us to adjust the distribution mix as the campaign runs. If one channel contributes less than expected, we can increase activity elsewhere and continue working towards the overall commitment.

We do not guarantee a set number of leads, a fixed Meta spend, a cost per lead or a predetermined share of delivery from an individual channel.

Reporting shows the overall contribution ArchiPro has made to your communication objective. Depending on your package and the data available, this may include content engagement, profile and product activity, downloads, enquiries, website visits and conversions across ArchiPro and your own website.

Your platform presence and marketing activity support the same customer journey, so we assess their impact together.

ArchiPro Marketing Solutions combine the right story, a trusted publishing environment, a connected platform presence and distribution across an established design and building ecosystem.