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Global | Security and data collection

Find out how ArchiPro Pixel measures customer journeys while keeping data collection focused and controlled.

See the full customer journey with confidence

ArchiPro Pixel creates a secure digital connection between your ArchiPro profile and your website. It helps reveal what people do after discovering your business on ArchiPro, including the visits and actions that become valuable enquiries.

The Pixel is a lightweight analytics script. It does not change your website, replace your forms or interfere with your existing analytics tools.

Does ArchiPro have access to my customers' onsite data?

Standard Pixel reporting records website activity and conversion metadata, such as page views, interactions and form submission events. A form submission can be measured as a conversion using its form ID without collecting the information entered into the form.

Passwords, uploaded files, hidden fields and fields identified as payment information are excluded.

How does Lead Capture work?

Collect leads from website forms is an optional setting in Business Manager. When it is enabled, details submitted through supported forms, such as a name, email address, phone number, company or message, can be added as leads in your ArchiPro account.

When Lead Capture is not enabled, the contents of website forms are not collected.

Will ArchiPro Pixel introduce risk to my website?

ArchiPro Pixel is read-only. It cannot edit your website content or change how your website functions. Data is sent to ArchiPro-managed endpoints over HTTPS, in the same way familiar analytics tags connect website activity with their reporting platforms.

What information supports Pixel reporting?

Depending on the settings enabled for your account, Pixel may use:

  • Page URLs, page titles and referrer information
  • Page views, link and button interactions
  • Form IDs and form submission events
  • Custom conversion events
  • Date, time, browser, device and IP information
  • Pseudonymous browser identifiers

Cookies and browser storage

ArchiPro Pixel uses first-party cookies to connect an ArchiPro referral with later activity from the same browser:

  • __apid connects an ArchiPro referral with later website activity.
  • __ap_lid is a random browser identifier used for reliable event delivery and Lead Capture.

Both cookies are currently configured to remain for up to 720 days, although browser settings may shorten this period. Local storage is also used to remember Pixel configuration and temporarily queue information while it is being delivered.

How is the information used?

Pixel turns otherwise disconnected website activity into a clear customer journey. This helps you understand which ArchiPro touchpoints are creating engagement, conversions and enquiries, so you can see the value of your investment and make better marketing decisions.

Reporting is available within ArchiPro Analytics. Pixel runs independently from Adobe Analytics and Google Analytics and does not send Pixel events into either platform.

What do I need to tell website visitors?

ArchiPro Pixel does not display its own consent banner. If your website uses a consent management platform, configure Pixel as an analytics tag and load it after the relevant consent has been provided.

Your privacy and cookie information should explain that ArchiPro Pixel is in use. Your privacy or legal team is the best resource for confirming what applies to your website.

Read ArchiPro's privacy information for New Zealand, Australia and the United States.

If you need additional help, take a look at our article, Support for ArchiPro Clients: Your Guide to Getting Help, to explore the best next steps.