Understanding Your Social Campaign Flight

This article explains how your ArchiPro social ads are scheduled to run based on your package.

When you book a social package with ArchiPro, we manage how and when your ads appear to your target audience. This article breaks down what “campaign flights” mean, how they work, and how the timing of your ads is structured based on your package.

What are campaign flights?

When you book a social package on ArchiPro, your ads are scheduled to run for a set amount of time—this is called a campaign flight.

A campaign flight is simply the live period when your ads are actively shown to your selected audience. Think of it as your ad being “in the air,” just like a plane on a flight. When the flight is over, the ads pause.

What does "flighted" mean?

Not all campaigns run continuously. Depending on your package level, your campaign may either:

  • Run in a single flight – one continuous period with your ads running non-stop

  • Be flighted – split into shorter bursts of activity, spaced out over time

This “flighted” approach helps keep your ads fresh and engaging, and allows us to better align them with seasonal trends or platform performance, giving you the best possible results.

How long will my campaign run?

The duration and structure of your campaign depend on the package you’ve selected:

Flights-1 


 

If you have any questions regarding ArchiPro's marketing packages, don't hesitate to reach out to your Strategic Partnerships Director. 
 
Last Updated: 27 May 2025