What’s New on ArchiPro – May 2025

The Profile Pages Report has been significantly upgraded to help you better understand how your content is performing - and who it's resonating with.

See who’s engaging: You can now break down user activity and page engagement by industry, giving you clearer insight into which audiences are interacting with your content, how they’re reaching it, and how they engage.

ArchiPro Marketing refers to traffic from our external marketing channels like search, social, email, video, and digital ads - while traffic from other clients’ ads, direct visits, links, or non-marketing sources is counted as ArchiPro Content; your own campaigns appear as Social Ads, Digital Publications, Native Drivers, or Onsite Display.

Improved view of engagement over time: The Activities Over Time graph now shows Page Views and Impressions together overlapped, making it easier to spot trends and correlations without toggling between metrics.

This is just the beginning - our data team is continuing to develop even more powerful audience insights, helping you refine your strategy and maximise engagement.

Learn more about the Project Pages Report.

Performance Reports for Meta Campaigns 

Facebook and Instagram ad campaigns are now rolled up into one report, making it easier to navigate and compare. 

When you click into an individual ad, you get a full breakdown of its' performance.

Learn more about understanding Facebook Ad Performance Metrics. 

Attachments on Enquiries

Homeowners can now upload briefs, plans, and other supporting documents when submitting an enquiry.

What this means for you:

• Enquiries come with more context

• You spend less time chasing basic info

• Faster, more meaningful conversations

This update makes it easier to qualify and respond to potential clients - saving time and streamlining your process.

Learn more about ArchiPro Messenger. 

AI-Powered Spam Filtering

We’ve built a smarter spam filter to automatically detect and reduce low-value or irrelevant enquiries.

What to expect:

• Fewer time-wasting messages

• Cleaner inbox

• More time for genuine opportunities

TLDR;