This article outlines what you need to supply for each advertising placement.
Last updated: Friday 17th August 2024 (Bevan Gandhi)
On-site
Home Page Takeover
ArchiPro's Talk: Sponsorship banner
Curated Collection: Cover page
Curated Collection: Full width
Curated Collection: Half width
Curated Collection: Third width
Curated Collection: Sponsorship banner
Curated Collection: Project full width
The Commercial Edit: Cover page
The Commercial Edit: Full width
The Commercial Edit: Half width
The Commercial Edit: Section banner break
Social
Facebook: Facebook single image, carousel & video ads
Instagram: Single & carousel post
Advertising Guidelines
- ArchiPro will build your ads based on the following:
- the link to the ArchiPro page you provide (product or project link/URL)
- a high-resolution image (optional) - we will pick one from your product/project page unless you specify or upload a specific image (ideally 1000 pixels wide at a minimum), format: jpeg, tif or png
- a key benefit you wish to highlight (optional) - we will craft copy from your product/project page unless you specify a key benefit you wish to highlight
- All advertisements need to link to one of the following on ArchiPro: a product or range; a project; an article; or your company profile on ArchiPro.
- All images used should be lifestyle or in situ where possible.
- If the product or page that you would like to advertise is not currently on ArchiPro, it will need to be added to your profile, as this is what our team constructs the ad from.
- The page must have a description and high-resolution imagery to accompany it.
- If you are supplying your own creative, please ensure your creative aligns with our Advertising Guidelines & Policies.
Booking process:
Submitting Content:
- Submission Date: Content must be received 6 weeks prior to your placement live date.
- Direct Submission: Use the links provided in the Ad Schedule to submit content promptly.
- Automated Reminder: If content hasn't been submitted, an automated reminder is sent 8 weeks prior to the live date.
- URL Entry: Insert the placement URL (Product, Range, or Project) into the provided form and press 'submit'. The system will then gather the necessary details.
- Specific Requirements: If there's a preferred image or copy directive for the placement, include it during submission.
- Secondary Reminder: If the initial reminder is overlooked, another reminder follows a week later.
- Automatic Content Selection: Should both reminders be missed, the system will autonomously select the best-performing product/range/project. The selection will then be shared for clarity.
ON-SITE
Category Placements:
Please provide the following:
- Creative: x 3 editorial and contemporary in situ images
- Image Orientation: Landscape
- Image Dimensions: 1356 x 611px, 300dpi
- Links: ArchiPro URL for the products you are linking to
- Messaging: Key benefit of the product or range (this will inform the copy)
Display Ads:
Please provide the following creative:
- Billboard: 970 x 250 pixels, .JPG or .PNG (static only)
- MREC: 300 x 250 pixels, .JPG or .PNG (static only)
Please also supply the URL you would like the ads to click through to. This can be your own website (as long as pixel tracker is installed).
Sponsored Tiles:
No creative is required for this ad placement.
Simply ensure that the Projects you would like to appear first in the Project Directory are 'starred' in Business Manager - ideally two residential, and one commercial. These will appear as 'Featured' on your profile. Please see example below - you will see that the first 3 projects have a 'star' on the left hand side, which indicates they have been selected.
Home Page Takeover:
Please provide the following:
- Main banner image
- A hero portrait image, that is sunning and attention-grabbing (ideal dimensions 1500 x 1760 pixels). We are happy to resize your image if preferred. Example below:
- The link to your product, project or profile this ad should click through to (ArchiPro link)
ArchiPro's Talk: cover page
Please provide a hero image that works well in portrait format, that is stunning and attention-grabbing, and that drives our audience to find out more. The hero image must be in situ and a minimum of 1000 pixels high.
We will also need:
• The link to the product, article, profile page, or project being advertised.
ArchiPro's Talk: full width
Please provide the following:
- The link to the product, article, profile page, or project being advertised.
- A hero image that works well in a landscape format (unless you are happy for us to select one from the link to the product/article/project page you supplied). A landscape or portrait image may be supplied and will be cropped, minimum of 1000 pixels wide or high.
- Any key benefit you would like highlighted in the advertisement (optional).
. 
ArchiPro's Talk: half width
Please provide the following:
- The link to the product, article, profile page, or project being advertised.
- A hero image that works well in a square format (unless you are happy for us to select one from the link to the product/article/project page you supplied). A landscape or portrait image may be supplied and will be cropped, minimum of 1000 pixels wide or high.
- Any key benefit you would like highlighted in the advertisement (optional).
ArchiPro's Talk: third width
Please provide the following:
- The link to the product, article, profile page, or project being advertised.
- A hero image that works well in a square format (unless you are happy for us to select one from the link to the product/article/project page you supplied). A landscape or portrait image may be supplied and will be cropped, minimum of 1000 pixels wide or high.
- Any key benefit you would like highlighted in the advertisement (optional).
ArchiPro's Talk: sponsorship banner
We will build this ad placement for you, so you will just need to supply the following:
- A selection of high res images you would like to use.
- Your logo.
- Key message
- The URL you would like this to click through to—this can link directly to your website if you'd like.
- It can be in a video or gif format.
Alternatively, you can provide a pre-made banner if you have one available. The size is 1600 x 212 pixels.
ArchiPro's Talk: article
Please provide the following
- A professional, smiling photo of the interviewee to display.
Curated Collection: cover page
Please provide the following:
- The link to the product, article, profile page, or project advertised.
- A hero image that works well in a square format that is stunning and attention-grabbing, and that drives our audience to find out more. The hero image must be in situ. A portrait or landscape image can be supplied but it will be cropped. Minimum 1000 pixels wide or high.
- The key benefit you would like highlighted in the advertisement - this is to guide our copywriters.
- A call-to-action (CTA) that will be placed at the bottom of the image. Examples of a good CTA are: Request a consultation; Request a brochure; Learn more; or View Catalogue.
Curated Collection: full width
Please provide the following:
- The link to the product, article, profile page, or project being advertised.
- A hero image that works well in landscape format, minimum 1000 pixels wide (unless you are happy for us to select one from the link to the product/article/project page you supplied).
- Any key benefit you would like highlighted in the advertisement (optional).
Curated Collection: half width
Please provide the following:
- The link to the product, article, profile page, or project being advertised.
- A hero image that works well in a near square format (unless you are happy for us to select one from the link to the product/article/project page you supplied). A landscape or portrait image may be supplied and will be cropped, minimum of 1000 pixels wide or high.
- Any key benefit you would like highlighted in the advertisement (optional).
Curated Collection: third width
Please provide the following:
- The link to the product, article, profile page, or project being advertised.
- A hero image that works well in a square format (unless you are happy for us to select one from the link to the product/article/project page you supplied). A landscape or portrait image may be supplied and will be cropped, minimum of 1000 pixels wide or high.
- Any key benefit you would like highlighted in the advertisement (optional).
Curated Collection: article
Please provide the following:
- A minimum of three high resolution images to accompany the article (you should have provided this to your writer as part of the content writing process).
- A professional, smiling photo of the interviewee to display.
Curated Collection: sponsorship banner
We will build this ad placement for you, so you will just need to supply the following:
- A selection of high res images you would like to use.
- Your logo.
- Key message
- The URL you would like this to click through to—this can link directly to your website if you'd like.
- It can be in a video or gif format.
Alternatively, you can provide a pre-made banner if you have one available. The size is 1600 x 212 pixels.
Curated Collection: project full width
Please provide the following:
- The link to the project being advertised.
- A hero image that works well in landscape format, minimum 1000 pixels wide (unless you are happy for us to select one from the project listing).
- Any key benefit you would like highlighted in the advertisement (optional).
The Commercial Edit: cover page
Please provide a hero image that works well in portrait format, that is stunning and attention-grabbing, and that drives our audience to find out more. The hero image must be in situ and a minimum of 1000 pixels high.
We will also need:
• The link to the product, article, profile page, or project being advertised
The Commercial Edit: full width
Please provide the following:
- The link to the product, article, profile page, or project being advertised.
- A hero image that works well in landscape format, minimum 1000 pixels wide (unless you are happy for us to select one from the link to the product/article/project page you supplied).
- Any key benefit you would like highlighted in the advertisement (optional).
The Commercial Edit: half width
Please provide the following:
- The link to the product, article, profile page, or project being advertised.
- A hero image that works well in a square format (unless you are happy for us to select one from the link to the product/article/project page you supplied). A landscape or portrait image may be supplied and will be cropped, minimum of 1000 pixels wide or high.
- Any key benefit you would like highlighted in the advertisement (optional).
The Commercial Edit: section banner break
We will build this ad placement for you, so you will just need to supply the following:
- A selection of high res images you would like to use.
- Your logo.
- Key message
- The URL you would like this to click through to—this can link directly to your website if you'd like.
- It can be in a video or gif format.
Alternatively, you can provide a pre-made banner if you have one available. The size is 1600 x 602 pixels.
SOCIAL
Facebook: Facebook single, carousel or video posts
Please provide the following
- The link to the product, article, profile page, or project being advertised.
- The image (or multiple images if a carousel) to be used in the ad (square format). It needs to be attention-grabbing, and drive our audience to read further. The hero image should be compelling or in situ. 1080 x 1080 pixels (minimum size 500 x 300 pixels). Format: jpg or png.
- If a carousel ad, we recommend providing 4-6 images (we can accept up to 10).
- Video can be used - it must have no text or logos overlaid and be under 30 seconds long. Format: mp4.
- Key benefits —no maximum word count, but feel free to provide one or two bullet points to guide the copywriters.
Instagram: single and carousel post
Please provide the following:
- The link to the product, article, profile page, or project being advertised.
- The image (or multiple image if a carousel) to be used in the ad (square format). It needs to be attention-grabbing, and drive our audience to read further. The hero image should be compelling or in situ. 1080 x 1080 pixels (minimum size 500 x 300 pixels). Format: jpg or png.
- Any key benefit you would like highlighted in the advertisement (optional) - one or two bullet points to guide our copywriters.
