Advertising guidelines & specs

You’ll find all you need to know here to ensure your ad is optimised for success and is the right size and dimensions.

ArchiPro's Talk: Cover Page

ArchiPro's Talk: Full Width

ArchiPro's Talk: Half Width

ArchiPro's Talk: Third Width

ArchiPro's Talk: Sponsorship banner

ArchiPro's Talk: Article

Curated Collection: Cover page

Curated Collection: Full width

Curated Collection: Third width & half width

Curated Collection: Article

Curated Collection: Sponsorship banner

Curated Collection: Project full width

The Commercial Edit: Cover page

The Commercial Edit: Half width & full width

The Commercial Edit: Article half width & full width

The Commercial Edit: Section banner break

Facebook: Facebook video & single post

Instagram: Single & carousel post

 

Advertising guidelines 

• ArchiPro will build your ads based on the following: a key benefit (optional), high resolution image, and the ArchiPro page you provide (product or project link).
• All advertisements need to link to one of the following on ArchiPro: a product or range; a project; an article written by ArchiPro editorial; or your company profile on ArchiPro.
• All images used should be lifestyle or in-situ where possible. 

• High resolution image—landscape is best.
• Minimum image size is 300p W x 200p H.
• Image format—jpg, tif, png.

           

- 265px by 182px.

- Landscape image required

ArchiPro's Talk: sponsorship banner

• A selection of high res images you would like to use.
• Your logo.
• Key message
• The URL you would like this to click through to—this can link directly to your website if you'd like.
• It can be in a video or gif format.

Alternatively, you can provide a pre-made banner if you have one available. 

- 800px by 106px.

ArchiPro's Talk: article

• Please select at least three high resolution images to accompany the article.
• Please provide a professional, smiling photo of the interviewee to display.

           

Curated Collection: cover page

• A title for your advertisement
• The key benefit you would like highlighted in the advertisement - this is to guide our copywriters
• Please provide a hero image that works well in portrait format, that is stunning and attention-grabbing, and that drives our audience to find out more. The hero image must be in situ.
• The link to the product, article, profile page, or project advertised.
• A call-to-action (CTA) that will be placed on the bottom-right of the image. Examples of a good CTA are: Request a consultation; Request a brochure; Find out more; or Click for catalogue.

- 400px by 660px.

- Portrait image required.

Curated Collection: full width

• A title for your advertisement
• The key benefit you would like highlighted in the advertisement - this is to guide our copywriters
• Please provide a hero image that works well in landscape format, that is stunning and attention-grabbing, and that drives our audience to find out more. The hero image should be compelling or in situ.
• The link to the product, article, profile page, or project being advertised.

- 530px by 235px.

- Landscape image required.

Curated Collection: third width 

• A title for your advertisement
• The key benefit you would like highlighted in the advertisement - this is to guide our copywriters
• Please provide a hero image that works well in landscape format, that is stunning and attention-grabbing, and that drives our audience to find out more. The hero image should be compelling or in situ.
• The link to the product, article, profile page, or project being advertised.

           

- 260px by 158px

- Landscape image required.

Curated Collection: half width

• A title for your advertisement.
• The key benefit you would like highlighted in the advertisement - this is to guide our copywriters
• Please provide a hero image that works well in landscape format, that is stunning and attention-grabbing, and that drives our audience to find out more. The hero image should be compelling or in situ
• The link to the product, article, profile page, or project being advertised.

- 395px by 220px

- Landscape image required.

Curated Collection: article

• Please provide at least three high resolution images to accompany the article.
• Please provide a professional, smiling photo of the interviewee to display.

  

Curated Collection: sponsorship banner

• Landscape format 
• Usually in the form of a GIF

800px by 106px

Curated Collection: project full width 

• A title for your advertisement
• The key benefit you would like highlighted in the advertisement - this is to guide our copywriters
• Please provide a hero image that works well in landscape format, that is stunning and attention-grabbing, and that drives our audience to find out more. The hero image should be compelling or in situ.
• The link to the project being advertised.

The Commercial Edit: cover page

Please provide the following: 

• A title for your advertisement
• The key benefit you would like highlighted in the advertisement - this is to guide our copywriters
• Please provide a hero image that works well in portrait format, that is stunning and attention-grabbing, and that drives our audience to find out more. The hero image should be compelling or in situ.
• The link to the product, article, profile page, or project being advertised.

 

The Commercial Edit: half width

Please provide the following: 

• A title for your advertisement.
• The link to the product, range, article, or project being advertised.
• Please provide a hero image that works well in portrait or landscape format depending on the width that you choose. It needs to be stunning and attention-grabbing, and drive our audience to find out more.
• The hero image should be compelling or in situ.

 

The Commercial Edit: full width

Please provide the following: 

• A title for your advertisement.
• The link to the product, range, article, or project being advertised.
• Please provide a hero image that works well in portrait or landscape format depending on the width that you choose. It needs to be stunning and attention-grabbing, and drive our audience to find out more.
• The hero image should be compelling or in situ.

 

The Commercial Edit: article half width

Please provide the following: 

• A title for your advertisement.
• Please provide a hero image or a professional head-shot image that works well in portrait or landscape format depending on the width that you choose.
• It needs to be stunning and attention-grabbing, and drive our audience to find out more.
• The hero image should be compelling or in situ.

 

The Commercial Edit: article full width

Please provide the following: 

• A title for your advertisement.
• Please provide a hero image or a professional head-shot image that works well in portrait or landscape format depending on the width that you choose.
• It needs to be stunning and attention-grabbing, and drive our audience to find out more.
• The hero image should be compelling or in situ.
  
  

The Commercial Edit: section banner break

Please provide the following: 

• A title for your advertisement.
• The link to either your company website; or the product, project, profile page, or article being advertised; so the viewer can click-through (optional).
• Please provide a hero image that works well in landscape format or GIF. It needs to be stunning and attention-grabbing, and drive our audience to find out more. The hero image should be compelling or in situ.

Facebook: Facebook single, Carousel or video posts

Please provide the following

• The URL click-through link for the ad
• The image (or multiple for a carousel) to be used in the ad—please be aware this is a square format and the image may become quite cropped. It needs to be attention-grabbing, and drive our audience to read further. The hero image should be compelling or in situ.
• Video can be used - must have no text, logos and be under 30 seconds long. 
• Size: minimum 500 pixels wide x 300 pixels high. You do not need to resize the image to this size, this is just the minimum size required.
• Image format: jpeg, png.
• Video format: mp4 
• Key benefits —no maximum word count, but provide one or two bullet points to guide the copywriters. 
• 1080 x 1080 px 
• Square image required 

 

Instagram: single and carousel post

Please provide the following: 

• Key benefits - no maximum word count but provide one or two bullet points to guide the copywriters. 
• Please provide a hero image (or multiple images for a carousel) that works well in a square format. It needs to be stunning and attention-grabbing, and drive our audience to read further. The hero image should be compelling or in situ.
• The URL click-through link for the advert

• 1080px by 1080px

• Square image required.