Understanding Your Audience Report

The Audience Report gives you insight into who's viewing your profile pages.

The Audience Report gives you a snapshot of the people visiting your profile on ArchiPro - who they are, where they’re located, how they’re engaging, and what industries they represent. This insight can help you better understand who you're attracting and how your content is performing.

Here's a breakdown of each section and why it matters:

User Breakdown

This is your high level engagement data.

• Total Users: The number of unique users who viewed your profile pages during the selected date range.
  Why it matters: This shows the size of your profile’s audience.

• New Users: Visitors who have never been to your profile before.
  Why it matters: A strong flow of new users indicates you're expanding your reach.

• Sessions: Total number of sessions from all users. A session is counted when a user spends time browsing your profile. 
  Why it matters: Shows how often users are interacting with your profile.

• Average Session Duration: The average amount of time users spend exploring your content during a session.
  Why it matters: A higher average suggests your content is engaging and relevant.

Location

This section shows where your audience is located by region.

• Each region represents the % of users who visited from that location.

• Private refers to users browsing in incognito or with location tracking disabled.

Why it matters: This helps you see where interest in your business is coming from, which can inform localised marketing or expansion plans.

Device Breakdown

Tracks which devices your audience is using:

• Desktop, Mobile, Tablet

Why it matters: Understanding device preferences can help you tailor your content layout and format for optimal viewing. Desktop usage can also indicate higher intent. 

Audience Type

This shows the professional backgrounds of your visitors, based on ArchiPro’s business categorisation.

• Categories include: Architecture & Design, Construction, Government, Marketing, Financial Services and more.

• Uncategorised refers to users we cannot assign to a specific sector or they don't have a business category available. 

Why it matters: Helps you identify if you’re attracting the right types of visitors - and where there might be untapped potential.

Audience Industry (Filterable by Category)

This section drills further into a selected category, showing a breakdown of sub-industries.

Why it matters: Offers a more specific view of the professionals within a key industry, so you can see who your profile is attracting.

How to Use This Report

• Track your impact: Compare New Users and Sessions to previous months to measure growth.

• Know your audience: Use location, device and industry data to understand who you’re reaching - and how to reach more.

• Tailor your content: For example, if most of your audience is in Auckland and browsing on mobile, make sure your content is relevant to that audience and performs well on mobile.

Login to ArchiPro and review your Audience Report here.