So you've booked an article with ArchiPro? This article outlines the article production process from start to finish for clients.
At ArchiPro, our content team is dedicated to empowering and educating homeowners contemplating or embarking on a building journey. We are fortunate to have access to a wealth of industry experts who will help guide our users on this transformative journey with the knowledge, services, and products they need.
Our article production process
ArchiPro’s content team works to a two-month article production timeline. Here’s a breakdown of what happens across each month, along with the key information you need to know.
Preparing for the article
You will hear from your assigned writer two months prior to the publishing month chosen for your article. For example, if your article is scheduled for publishing in March, you will hear from the writer in January. Your writer will collaborate with you to define your article’s topic and gather any information needed to produce it. Here’s how that process looks.
Research and ideation
Your writer will undertake general research on your company and industry, search engine optimisation (SEO) research, and prepare suitable high-search intent topics for your article that we know our audience cares about. This maximises the potential reach of each article.
Once your article has been assigned to a writer and they have completed the research and ideation stage, they will send you three to five topic suggestions via email. Which we ask you kindly respond to within one week of receiving the form. If we don’t receive your answers, in order to meet content deadlines, we still need to move to the next stage of the writing process without your input.
Following topic approval, your writer will email you to gather information and high-quality, professional images needed to endorse the article. This email will typically include a form that has a handful of interview questions for you to answer, plus a field for adding any attachments.
Producing the article
The production time is dedicated to writing the article and getting it prepared for publishing. You will receive the first draft in a Google Doc once it’s ready for review; this is your opportunity to provide any feedback. We ask that you kindly provide feedback within one week of receiving the article.
You are welcome to provide feedback via email. However, there are also two easy ways to provide feedback in the Google doc. Here’s how to use them:
1. The suggestion tool
Add suggestions to the article by tapping the pen icon at the top right of the Google doc and selecting ‘suggesting’. With suggesting turned on, you can begin making edits to the article, but instead of real edits, these will show up as suggestions. This enables us to track any changes you have requested.
2. The comment tool
Simply highlight the section of text that you’re wanting to provide feedback on, right-click the highlighted text, and then select ‘comment’. This will create a text box on the right-hand side of the page, in which you type your feedback and submit by clicking ‘comment’.
Once the writer has received your feedback, they will go ahead and make all necessary amendments before uploading to Archizeen. and scheduling for publishing.
Approval & Publishing
You will receive a link to preview the uploaded article when it's ready and provide final sign off within one week. Once approved, the article will be scheduled for publishing and live on Archizeen under its relevant category, and you’ll be able to share it far and wide across your social platforms.
Any questions? Ask the team!
If you have any further questions about the article production process, please contact your client manager. They will be able to answer any of your questions.