What is ArchiPro Pixel?
ArchiPro Pixel is a powerful tool designed to connect your ArchiPro profile directly with your own website. By embedding a small, lightweight code onto your site, it allows you to visualise the "digital footprints" of visitors as they navigate between ArchiPro and your web pages. This connection provides a clear, automated view of how your ArchiPro profile effectively drives high-intent actions on your website.
What are the benefits for your business?
ArchiPro Pixel offers significant advantages to your business by:
- Automating Conversion Tracking: It automatically tracks high-value conversion events, such as downloads, e-commerce transactions, and form fills, reducing the need for manual setup and ensuring you capture crucial actions on your website.
- Providing Comprehensive Visibility: Gain direct insight into page views, conversions, and top-performing pages specifically linked to traffic originating from your ArchiPro profile, all without additional configuration.
- Enabling Smarter ROI Measurement: It delivers clear and accurate reporting on how ArchiPro drives traffic and conversions to your site, helping you prove the value of your ongoing investment.
- Delivering Detailed User Journey Insights: Understand page views, sessions, conversions and time spent on your site. When broader website reporting is enabled, you can also see how return visits and other channels contribute to the journey.
ArchiPro Pixel allows you to:
- Install with Ease: The pixel uses a lightweight script that is straightforward for developers to install and won't slow down your website's performance.
- Track Events Automatically: Once installed, it automatically monitors various common conversion events without requiring you to add extra scripts.
- Utilise Pre-configured Rules: Benefit from conversion matching that's already set up based on common button text, links, and page URLs.
- Customise and Control: You have the flexibility to easily turn off or edit default conversion rules if they don't suit your needs. You can also create custom conversion rules to track specific actions unique to your website.
- Access Historical Data: Track conversions historically, provided the pixel was installed on your site, allowing for retrospective data analysis.
Measure the actions that move a project forward
From a first page view to a project enquiry, ArchiPro Pixel helps reveal which website actions show genuine intent. It can measure page views, link and button interactions, supported form submissions and the conversions you choose to track.
Your existing website forms stay in place. A form submission can be measured as a conversion without using the information entered into the form. If Collect leads from website forms is enabled, submitted details can also appear as leads in Business Manager.
Works alongside your existing analytics
ArchiPro Pixel runs independently and can be used alongside Adobe Analytics or Google Analytics. Your existing tools continue to work as normal, while Pixel reporting remains available in ArchiPro Analytics.
To learn how to set up your ArchiPro Pixel, click here, or reach out to ArchiPro’s support.
If you need additional help, take a look at our article, Support for ArchiPro Clients: Your Guide to Getting Help, to explore the best next steps.
Last Updated: 30 July 2025