Find out what ArchiPro Pixel is and how it can benefit your business.
What is ArchiPro Pixel?
ArchiPro Pixel is a powerful tool designed to connect your ArchiPro profile directly with your own website. By embedding a small, lightweight code onto your site, it allows you to visualise the "digital footprints" of visitors as they navigate between ArchiPro and your web pages. This connection provides a clear, automated view of how your ArchiPro profile effectively drives high-intent actions on your website.
What are the benefits for your business?
ArchiPro Pixel offers significant advantages to your business by:
- Automating Conversion Tracking: It automatically tracks hundreds of high-value conversion events, such as downloads, e-commerce transactions, and form fills, reducing the need for manual setup and ensuring you capture crucial actions on your website.
- Providing Comprehensive Visibility: Gain direct insight into page views, conversions, and top-performing pages specifically linked to traffic originating from your ArchiPro profile, all without additional configuration.
- Enabling Smarter ROI Measurement: It delivers clear and accurate reporting on how ArchiPro drives traffic and conversions to your site, helping you prove the value of your ongoing investment.
- Delivering Detailed User Journey Insights: Understand individual user behaviors, including total page views, total sessions, conversions, and time spent on your site. You can trace a user's entire journey, from their initial discovery on ArchiPro to subsequent visits to your website, including when the sessions start with Google, Facebook or other tracked digital marketing.
ArchiPro Pixel allows you to:
- Install with Ease: The pixel uses a lightweight script that is straightforward for developers to install and won't slow down your website's performance.
- Track Events Automatically: Once installed, it automatically monitors various common conversion events without requiring you to add extra scripts.
- Utilise Pre-configured Rules: Benefit from conversion matching that's already set up based on common button text, links, and page URLs.
- Customise and Control: You have the flexibility to easily turn off or edit default conversion rules if they don't suit your needs. You can also create custom conversion rules to track specific actions unique to your website.
- Access Historical Data: Track conversions historically, provided the pixel was installed on your site, allowing for retrospective data analysis.
To learn how to set up your ArchiPro Pixel, click here, or reach out to ArchiPro’s support.
If you need additional help, take a look at our article, Support for ArchiPro Clients: Your Guide to Getting Help, to explore the best next steps.
Last Updated: 30 July 2025