This article will outline tips for writing great descriptions for your products on ArchiPro.
A well-written product description is essential for providing users with the key details they need to evaluate your product and make informed decisions. It plays a crucial role in guiding potential buyers through their purchasing journey.
Beyond helping customers, strong product descriptions also improve your search engine ranking. Optimised content makes it easier for people searching online to discover your brand and products, driving more organic traffic to your page.
Three simple considerations when creating any content
1. Write for Your Users, Not Yourself
Avoid jargon. Ask someone unfamiliar with your product to read the description and ensure it’s clear.
2. Make it Readable and Engaging
Use short sentences and clear paragraphs. Keep things simple and avoid taglines with confusing grammar.
3. Keep Content Fresh and Unique
Original content helps improve search rankings and keeps your pages relevant. Although you will not be penalised for duplicating product descriptions from your website, it will help your pages rank higher if the description cannot be found elsewhere.
Optimising your Product Pages
Product Titles
A strong product title is crucial for making a great first impression, helping customers find your products, and driving clicks from both ArchiPro and search engines like Google. Below are some tips for crafting effective product titles.
Product Description
Ensure your description:
- Is easy to read and understand: Use short, clear sentences, and break up the text with bullet points or headings for better readability. Avoid overly promotional language like "the best product for..."
- Offers real value: Highlight key features, benefits, and how they solve the customer's problem.
- Includes relevant keywords: If it's a fireplace, make sure "fireplace" appears naturally in the description. But avoid overusing keywords—use them naturally.
The first sentence or two is crucial for both users and search engines. This section should immediately explain what the product is, its key features, and benefits, including your target keyword naturally.
Avoid these pitfalls:
- Don't use bullet points in the first two sentences.
- Avoid overusing keywords—keep it natural.
- Refrain from adding unnecessary hyperlinks.
What to include:
- The product's top three features or core values
- How the product solves a common problem
- Simple, engaging language that resonates emotionally with the customer
Good example
"EcoSmart Wharf Fire Pit blends the simplicity of an outdoor fire pit with the functionality of a standalone table.
Ideal for courtyards, patios, pool decks and terraces, the all-weather, earthy design evokes the atmosphere of an open flame minus the by-products associated with a wood-burning fireplace. Its natural colour palette and perfect blend of fire and stone make it an easy choice for landscape architects and design professionals."
✅ Contains the name of the product
✅ Contains the keyword 'fire'' repeated naturally
✅ Is descriptive
✅ Contains features and benefits of the product for users
You can also utilise ArchiPro's AI generative tool:
Our team recommends using the 'formal' or 'persuasive' tones. If a different tone aligns better with your brand, select accordingly.
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Formal: Best for polished and professional descriptions.
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Persuasive: Great for emphasising why your work stands out and why potential clients should choose you.
Note: A.I. generation isn't always perfect! Make sure to proofread all A.I. generated content to ensure there aren't any false guarantees or facts.
Learn more about increasing your visibility here.
If you need additional help, take a look at our article, Support for ArchiPro Clients: Your Guide to Getting Help, to explore the best next steps.
Last edited: 31 January 2025