This article will explore four simple yet powerful strategies to increase your visibility across the platform.
Last updated: 30 September [Tegwyn McCormack]
Regularly updating and optimising your profile is crucial to get the most out of your investment. By following this article, you'll ensure your profile appears in more places, capturing the attention of homeowners and industry professionals.
Quick links:
Adding serviceable areas
Ensuring that your areas of service are on your profile will help make your business more discoverable on the platform. For example, if a user were to specifically search 'Architects in Wellington', if you don't have Wellington under serviceable areas, you will not appear in the search.
You can update your serviceable areas within your Business Manager.
Business Manager > Profile > Locations > Serviceable areas
Targeting SEO
SEO stands for 'Search Engine Optimisation' - if you optimise your content for SEO, you are more likely to appear closer to the top when a user searches on search engines such as Google.
Ways to target SEO on ArchiPro:
- Adding search tags in your projects and articles.
- Regularly updating / adding content to your profile
- Adding links to your profile content wherever possible
- Writing strong descriptions across your profile (you can use our generative AI tools)
- Populating the 'SEO' section when building projects and articles
Product tagging
Tagging products in your project is a simple yet effective way to boost visibility on ArchiPro. When you tag a product, your project will also appear on that supplier's profile, increasing your chances of being discovered by their audience. Essentially, their traffic becomes your traffic.
We recommend staying familiar with products on ArchiPro so you can tag as many as possible in your projects.
Showcase your network
Showcasing your network on ArchiPro helps build trust and credibility with visitors to your profile. There are two key ways to highlight your network:
- Link professionals directly within your projects
- Utilise the 'Network' tab in your Business Manager under Profile > Network
Ensure that the professionals you connect with are ones that you have previously worked with and have an existing relationship with. You should check the platform regularly for new professionals that you could connect with.
Our team recommends putting aside 15 minutes every couple of weeks to look over your ArchiPro profile to see where improvements could be made to optimise you brand awareness. Feel free to reach out to our support team if you have any queries.