ArchiPro Pixel: Managing Pixel Events

How to Create and Manage Custom Conversion Events with Your ArchiPro Pixel

Accessing your pixel event tracking table

To get started, navigate to Pixel Conversions within your ArchiPro Analytics dashboard. Scroll down to find the Pixel Event Tracking Table, which provides an overview of:

• Your existing conversion events.
• The trigger for each event.
• Where each event sits in the leads funnel.
• Who created the event.
• Conversion results.

Creating a new conversion event

1. In the top-right corner of the Pixel Event Tracking Table, click ‘Add New Event’.
2. Choose the type of conversion event you want to create:
   • Pages: For tracking visits to specific pages.
   • Form Fills: To monitor form submissions.
   • Custom Events: For unique actions requiring manual setup.

Examples of Conversion Events

Here are some scenarios to help you identify opportunities for tracking:

• Page Visits: Track visitors reaching high-value pages, like a project portfolio or service booking page.
• Form Submissions: Monitor users completing inquiry or sign-up forms.
• Custom Events: Track actions like clicks on downloadable resources, interactions with product images, or newsletter sign-ups.

Setting up page conversions

Page conversions are perfect for tracking visits to key pages like sign-up forms, checkout pages, or contact pages.

1. Choose a page: Enter a specific URL or select from your top pages.
2. Fill out the details:
   • Conversion Name: Give the event a clear, descriptive name.
   • Conversion Trigger: Specify what action triggers the event (e.g., page visit).
   • Conversion Type: Examples include Save, Download, or Phone Call.
   • Funnel Stage: Assign the event to a stage in the lead journey (e.g., Browsing, Interested, Lead, or Sale).

Setting up form fill conversions

Form Fill conversions are ideal for tracking submissions on your website, such as contact forms, mailing list sign-ups, or inquiry forms.

1. Select a form: The Pixel automatically detects forms on your website and lists their IDs for easy selection.
   • If you cannot find the form you’re looking for, please contact your Web Developer to locate and configure the appropriate form ID.
2. Fill out the details:
   • Conversion Name: Name the event to match the form's purpose (e.g., "Contact Form Submission").
   • Conversion Trigger: Specify what action triggers the event (e.g., form submission).
   • Conversion Type: Examples include Sign-Up, Submit, or Inquiry.
   • Funnel Stage: Identify the level of user intent associated with this form submission (e.g., Interested, Lead, or Sale).

Creating custom events

Custom events let you track specific actions that aren’t covered by standard tracking.

These require JavaScript code snippets to be manually added to your website. We recommend contacting your Web Developer to assist with setup.

• • Conversion Name: Name the event to match the form's purpose (e.g., "Contact Form Submission").
  • Conversion Trigger: Specify what action triggers the event (e.g., form submission).
  • Conversion Type: Examples include Sign-Up, Submit, or Inquiry.
  • Funnel Stage: Identify the level of user intent associated with this form submission (e.g., Interested, Lead, or Sale).

Managing your conversion events

To edit or delete an event, simply hover over an event and select the pencil or trash icon:

Searching

Use the 'search' bar to find a specific conversion event. 

Filtering

Filter your events by Pages, Form Fills or Custom Events. 

Grouping

Group events by Conversion, Conversion Type, Funnel Stage and Created By. 

Best practices for conversion events

• Align Events with Goals: Ensure each event tracks meaningful actions aligned with your business objectives.
• Review Funnel Placement: Assign events to the correct stage in the lead funnel for accurate insights.
• Monitor Results: Regularly check the Pixel Event Tracking Table to evaluate performance and refine your strategy.

More useful resources:

• Overview of ArchiPro Pixel
• How to Install ArchiPro Pixel
• Security and Data Collection

If you need any further support, please reach out to info@archipro.co.nz.