A well-optimised ArchiPro profile can attract the right audience, but certain missteps could be holding you back.
Last edited: Wednesday 18th September (Tegwyn McCormack)
Below are 10 common mistakes to avoid when setting up or managing your profile, so you can put your best foot forward and see better results.
1. Inconsistent Use of Symbols and Formatting
While unique fonts and symbols may add flair, they can negatively impact your profile's SEO performance. Ensure your text is formatted cleanly and professionally to maintain a polished appearance and maximise search engine visibility.
2. Abstract or Vague Messaging
While creativity is valuable, overly poetic or abstract language can obscure your key message. Ensure your company name, core services, and product offerings are clearly communicated so potential clients can immediately understand what you provide.
3. Insufficient Content
Uploading only a few pieces of content can limit your profile’s impact. To maximise visibility and showcase the breadth of your work, regularly update your profile with new projects, articles, and images that reflect your expertise.
4. Exaggerated Claims
Overstating your capabilities or using overly sales-driven language can undermine your credibility. It is better to present an honest reflection of your experience and let the quality of your work speak for itself, establishing trust with potential clients.
5. Impersonal 'About' Section
The "About" section is an opportunity to create a meaningful connection with your audience. Aim to maintain your tone of voice, convey a sincere passion for your work and provide insight into what makes your services unique.
6. Neglecting Inbox Messages
Failing to respond to inquiries in a timely manner can result in missed opportunities. Make it a priority to monitor your inbox and engage with potential leads promptly to demonstrate your professionalism and commitment.
7. Under utilisation of Platform Features
Not taking full advantage of ArchiPro's features, such as product tagging and project showcasing, can limit your profile's potential. Ensure you're leveraging these tools to increase visibility and engagement with your audience.
8. Overly Complex Product Titles
Product titles that are too detailed or lengthy can confuse users and negatively impact searchability. Keep titles clear and concise while accurately reflecting the product’s key features.
9. Unfocused Product Descriptions
Avoid overly descriptive or irrelevant information in your product descriptions. Instead, highlight the specific features and benefits of your products that are most relevant to potential buyers, ensuring they understand the value offered.
10. Neglecting Keywords
Failing to incorporate relevant keywords in your profile and content can significantly reduce your visibility in search results. Ensure that your descriptions and titles include terms your target audience would naturally search for.
Additional Missteps to Avoid
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Low-Quality Images: Ensure that all images on your profile are high-resolution and professionally presented to create a strong first impression and effectively showcase your work.
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Inconsistent Branding: Your profile’s visuals and messaging should reflect a cohesive brand identity. Inconsistency can confuse potential clients and weaken your overall brand perception.
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Outdated Information: Make sure all details—such as contact information, service offerings, and project examples—are accurate and current to avoid confusion and missed opportunities.
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Lack of Team Presence: Adding a personal touch by showcasing your team in the ‘Team’ section or using team imagery can make your profile more relatable and humanise your business, helping you build stronger connections with potential clients.
If you need a hand with optimising your profile, don't hesitate to reach our to our Platform Success team or your Client Director.