This article will outline best practices that will help your profile stand out and perform on ArchiPro.
Optimising your ArchiPro profile is essential for improving discoverability, enhancing engagement, and ensuring potential clients can easily find and connect with your business. This article outlines best practices to maximise your presence on ArchiPro, covering search optimisation, discoverability, profile presentation, and functionality improvements.
Improving Your Searchability on ArchiPro
Enhancing your searchability on ArchiPro helps your profile appear in relevant search results, making it easier for potential clients to discover your business.
Profile Tags
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Update your profile tags - Business Manager > Profile > Profile Details > Search.
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Consider what your ideal client would search for when looking for your services.
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Use location-based tags if you are targeting specific areas.
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Include broad terms that people commonly use when searching.
Project & Article Tags
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Use relevant tags that highlight key features of your projects or articles.
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If targeting a specific region, include its name as a tag.
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Keep user behaviour in mind—think about how they search for inspiration and services.
Services
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Use a mix of broad terms (e.g., new builds, renovations) and specific services (e.g., sustainable living, consultations).
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Clearly outline your offerings to improve visibility in search results (Business Manager > Profile > Profile Details > Services)
Location Settings
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Ensure your profile has a location filled in (Business Manager > Profile > Locations), even if it’s your home office, so you appear on the map in the "Contact Us" section.
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Define your serviceable areas (Business Manager > Profile > Locations > Serviceable Areas), including locations where you want to expand your business.
Enhancing Your Discoverability
To increase the chances of appearing across the platform and in search engines, utilise these key strategies.
Product Tagging
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Tag products within your projects to make them appear in more locations across ArchiPro.
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Projects with at least 5 product tags become up to 20x more discoverable.
- Learn about product tagging here.
Connecting with Industry Professionals
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Connect with past collaborators on ArchiPro to mutually enhance visibility.
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Your profile will appear in more places when associated with other professionals.
- Learn about connecting with professionals here.
Submitting Projects for Directory Review
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While you can self-publish projects, they will be reviewed before being featured in the main directory. Review the directory guidelines here.
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Notify your client manager when self-publishing a project to submit it for review sooner.
Adding Completed Projects
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More projects increase the number of indexed URLs, improving search engine visibility.
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Additional projects provide more opportunities to be found on the platform.
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Learn about creating and editing projects here.
Keeping Your Profile Updated
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Regular updates (quarterly or bi-annually) improve SEO and keep your content relevant.
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Keeps your profile aligned with your current offerings and expertise.
Optimising Your Profile Presentation
A well-presented profile attracts and engages potential clients, helping establish credibility and trust. You can learn more about editing your About sections here.
Banner Images
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Use a variety of high-quality images (interior, exterior, detailed shots) to showcase your work.
Featured Projects
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Update your three featured projects regularly to keep content fresh and encourage returning visitors to engage with new work.
Team & About Section
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Add photos of team members in the ‘Meet the Team’ section, Business Manager > Profile > Team > Create Team Members > Toggle 'Show on Profile'.
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Personal imagery fosters a connection with potential clients and builds trust.
Custom Tabs
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Utilise custom tabs to provide in-depth company details while maintaining a clean profile layout.
Client Testimonials
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Enhance trust by including client testimonials.
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Testimonials complement other forms of endorsement, including ArchiPro’s credibility and professional networking.
Improving Your Profile Functionality
Ensuring your profile functions optimally enhances user experience and increases engagement.
Notification Settings
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Ensure relevant team members receive profile update notifications, Business Manager > Settings > Notifications.
- Learn how to update notification settings here.
Mobile vs. Desktop Experience
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Use a mix of establishing/contextual shots and close-up/detailed images to cater to both mobile and desktop users.
ArchiPro Pixel
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Install ArchiPro Pixel to gain deeper insights into user behaviour after they visit your website from ArchiPro.
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Learn more about ArchiPro Pixel here.
Regularly updating your profile, optimising for search and discoverability, and leveraging ArchiPro’s tools will help you connect with the right audience and grow your business effectively.
If you need additional help, take a look at our article, Support for ArchiPro Clients: Your Guide to Getting Help, to explore the best next steps.
Last Updated: 12 March 2025