This article will outline best practices for maintaining your profile to maximise your visibility and performance.
A well-maintained ArchiPro profile is key to maximising your visibility, engaging potential clients, and driving organic traffic to your business. Follow these best practices to ensure your profile stands out and performs effectively.
Quick links:
Optimising Your Profile
Maximising Your Presence on ArchiPro
Optimising Your Profile
Products
Product Titles: Maintain consistency in naming conventions by following this format: Product Name, Product Type & Designer (if applicable) (e.g., The Luigi Pendant Light by Mario). A uniform approach creates a professional and cohesive look.
Product Descriptions: Clearly explain what your product is and how it works. Utilise relevant keywords to enhance searchability, including descriptive terms like “black chair” or “modern chair.”
See our article Writing a Good Product Description
Features, Scope of Use & Specifications: Enhance searchability by detailing key product features and specifications in a structured format.
Example: 100W x 300H x 45D ✅ , 100w 300h 45d ❌
Use clean and readable formatting to make technical details clear and user-friendly.
Custom Tabs: Organise information effectively using custom tabs, such as a dedicated 'Warranty' tab, to avoid clutter in product descriptions.
Pricing & Variants: Adding pricing details improves searchability, allowing users to filter products by price. Where possible, consolidate variations (e.g., different colours or sizes) under a single product listing rather than creating multiple pages.
Search Tags: Think like your customer. Use four generic and one specific tag per product. Avoid redundancy—there's no need to duplicate singular and plural versions of a keyword (e.g., green chair vs. green chairs).
Images: High-quality imagery increases engagement. Use in-situ images as the first visual, followed by clean background shots. Ensure images are properly zoomed in to avoid white borders. Avoid adding text to images—if necessary, place these images at the end of your carousel.
See ArchiPro's Image Guidelines.
Projects
Supplier projects are not listed in the professional directory, but they still play a vital role in your profile's performance. More detailed project descriptions help improve engagement. Tagging products in projects ensures that your products appear in multiple places on the platform, increasing exposure.
See Creating and Editing Project Pages
Articles
Articles provide an excellent opportunity to share insights and highlight your products. Treat your article section as a blog that offers valuable information to potential customers. By addressing common problems and presenting your products as solutions, you can attract more organic traffic.
Enquire with your Client Director to work with ArchiPro's editorial team.
Maximising Your Presence on ArchiPro
Leveraging Connections & Tagging
ArchiPro’s ecosystem allows you to extend your reach by networking strategically:
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Utilise your network section to connect with professionals you have worked on projects with, see Connecting with Other Professionals. This will increase your visibility on the platform and build your profile's credibility.
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Where your products have been used in projects, be sure to tag your product to increase your visibility on the platform and have the project appear on your profile. See ArchiPro's Dynamic Tagging System.
Boosting Profile Visibility
You can further enhance your exposure by:
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Writing and promoting industry-related articles to establish authority and drive traffic. See ArchiPro's articles here - NZ and AU.
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Adding the ArchiPro badge to your website and email signature to encourage visitors to explore your profile.
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Consulting with your Client Director about additional advertising options tailored to your business goals.
See Ways to Increase Your Visibility.